With more than 20 years amassing since my last MATS show, I had no idea what to expect. Upon arrival on March 20th, 2018, it was not only was it the first day of spring, but it was also a major snowstorm. A native Minnesotan myself, you wouldn’t think this would be surprising for a hearty fella from the North Country. But I was surprised, and so was everyone else. Especially knowing that we were in Kentucky and that it was SPRING. The only good thing about the weather was the fact that we knew we’d be indoors for the event.
After a full day of booth set up the next day, we ventured out into the continuing snowstorm to search-out a restaurant of our liking. My wife is a regular road warrior along with me, traveling to conferences & trade shows, and we love finding and enjoying the foodie areas of any new venue.
Then, on Thursday, March 22nd, the show started, and everything busted loose. The 2018 Mid-America Trucking Show in Louisville, Kentucky, was an absolute spectacle. I didn’t recall the swarms of people, the number of exhibitors or the quality of the attendees demonstrated here.
THERE’S A NEW KID ON THE BLOCK IN TRUCK WHEEL CENTERING
This was typical at any time during the 3-day event, and it was awesome. It was also the official launch of our new Pilot Sleeve wheel centering product for trucks with hub piloted 22mm wheels, and we could not have been more excited about the reception. Resounding! It was fun to see the excitement surrounding our booth, and the buzz surrounding our new product. Everyone seemed to understand the importance of HD Truck Wheel Centering; from owner-operators to fleets, to installation centers. They also seemed to understand what makes us different from our competitors, and that we may actually change the industry with the introduction of this little, yellow product.